• 2017
  • Park MGM × be pôles

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  • 2017
  • Park MGM × be pôles

Park MGM is the new name of the famous Hotel Montecarlo, on the Las Vegas Strip (Nevada). It is owned by MGM Resorts. The agency be-poles (Paris / New York) commissioned me to design the exclusive typeface of the hotel, Alder, used for its interior and exterior signage, and all of its communication.
Rather than the excessive and often caricatured image of the hotels in the city, the visual identity of the Park MGM chooses elegance, with a very refined interior design. Likewise, Alder is inspired by the proportions of classic Roman capitals, with a more contemporary design. It comes in 4 weights : Regular, Bold, Italic and Condensed. Exclusive use

  • 2010
  • Musée d’Orsay

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  • 2010
  • Musée d’Orsay

The Musée d’Orsay wanted, in 2010, to renew its typography, returning to the typeface defined in its original visual identity, developed by Bruno Monguzzi and Jean Widmer (1986). The museum will was to update Walbaum, cut by Justus Erich Walbaum (around 1830), then unique typographic voice of the institution. With Philippe Millot, we defined a family of «cousins» of Walbaum, in styles that appeared later in the 19th century. For text typefaces, a Grotesk (sans serif and bold), and a Typewriter (slab serifs, low contrast, and light). For display typefaces, the uppercase present variations of texture in the manner of 19th century display type. Unfortunately, the Museum barely used this new typeface system.

  • 2021
  • Samaritaine × Ateliers Saint-Lazare

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  • 2021
  • Samaritaine × Ateliers Saint-Lazare

I was commissioned by Ateliers Saint-Lazare (formerly known as be-pôles) to develop the typographic brand identity of Samaritaine, a much-loved iconic edifice situated in the heart of Paris. Born 151 years ago, La Samaritaine reopened in June 2021 after a 17 years closure.

The logotype captures the spirit of historic Samaritaine signs, honoring the stylistic evolution of the landmarked building. The singular silhouette of the distinctive historic letters, are blended into the logotype and a type family. Samaritaine Sans exists in 2 cuts: the first one features historical forms, inspired by Art Deco and Art nouveau letters, and is used for the wordmark. The second one has a more modern look, for daily use.

Art Deco style

Visual dentity by Ateliers Saint-Lazare, 2021 (art Direction: Reynald Philippe).

  • 2021
  • Samaritaine Serif × Ateliers Saint-Lazare

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  • 2021
  • Samaritaine Serif × Ateliers Saint-Lazare

Along with Samaritaine logotype, I was commissioned by Ateliers Saint-Lazare to develop a custom typeface for La Samaritaine brand identity. Samaritaine Serif is inspired by Latines and Elzévirs of late XIXth Century French typefoundries. With sharp triangular serifs, monocular g, flourished endings, some alternates and a very French Art Nouveau touch.

Visual dentity by Ateliers Saint-Lazare, 2021 (art Direction: Reynald Philippe).

  • 2017
  • Le Barn × be pôles

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  • 2017
  • Le Barn × be pôles

Cast iron is used on all signage and property objects, in a wide range of techniques: enamel plates, sign painting, silscreen, embroidery, etc.

  • 2022
  • Bugatti × Interbrand

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  • 2022
  • Bugatti × Interbrand

I was commissioned by Interbrand to redesign Bugatti wordmark and monogram, and to develop an exclusive typographic system that reflects BUGATTI's brand promise.
The type family is composed of three styles that accurately meet the typographic needs of the brand:
BUGATTI Display, an all-caps typeface for headings;
BUGATTI Text, a 2 weights typeface for texts;
BUGATTI Mono, a fixed-pitch font for highlighting technical information.

Art direction: Interbrand
Licensing and font engineering: 205TF

  • 2016
  • Cuillier × be-pôles

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  • 2016
  • Cuillier × be-pôles

Wordmark for Cuillier, coffee shop in Paris. In collaboration with be-pôles Paris

  • 2016
  • Tardy — Typeface

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  • 2016
  • Tardy — Typeface

Custom typeface for the Atelier d’architecture Tardy & associés, Besançon

  • 2015
  • Zutique

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  • 2015
  • Zutique

Visual identity of Zutique Productions (hip-hop, electro and world music) in Dijon. I designed a custom lettering and several patterns. Used as patchs, they form a Z in the middle of the posters. With the help of Samia Charef, intern at the studio.

  • 2011
  • Garaje Hangar 23

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  • 2011
  • Garaje Hangar 23

Hangar 23 is a theater in Rouen, in western France. Its programming offers a very broad spectrum, from theater to dance, and from circus to world music. To illustrate this variety, but also the context of the Hangar surrounded by the port and containers, I created a monospace version of Garaje 0703 Black, with many alternates, which color the message differently. Unpublished

  • 2019
  • La Fabrike

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  • 2019
  • La Fabrike

Visual identity and custom typeface for La Fabrike, architecture studio based in Besançon. In collaboration with Baptiste Plantin. Photos by Nicolas Waltefaugle, website by Thomas Bouville.

  • 2012
  • La Coursive

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  • 2012
  • La Coursive

La Coursive is a structure based in Dijon which supports companies in the cultural and creative industries. It is located in a singular building, where passageways, between the floors, give access to the apartments located above and below. To illustrate both this principle, the facade of the building, but also the circulation of knowledge and skills within this structure, I developed an Inline version of Garaje, where the letters are open and communicate with each other. With the help of Guillaume Delamarche, intern at the studio. Unpublished

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