• 2010
  • Musée d’Orsay

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  • 2010
  • Musée d’Orsay

The Musée d’Orsay wanted, in 2010, to renew its typography, returning to the typeface defined in its original visual identity, developed by Bruno Monguzzi and Jean Widmer (1986). The museum will was to update Walbaum, cut by Justus Erich Walbaum (around 1830), then unique typographic voice of the institution. With Philippe Millot, we defined a family of «cousins» of Walbaum, in styles that appeared later in the 19th century. For text typefaces, a Grotesk (sans serif and bold), and a Typewriter (slab serifs, low contrast, and light). For display typefaces, the uppercase present variations of texture in the manner of 19th century display type. Unfortunately, the Museum barely used this new typeface system.

  • 2021
  • Samaritaine × Ateliers Saint-Lazare

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  • 2021
  • Samaritaine × Ateliers Saint-Lazare

I was commissioned by Ateliers Saint-Lazare (formerly known as be-pôles) to develop the typographic brand identity of Samaritaine, a much-loved iconic edifice situated in the heart of Paris. Born 151 years ago, La Samaritaine reopened in June 2021 after a 17 years closure.

The logotype captures the spirit of historic Samaritaine signs, honoring the stylistic evolution of the landmarked building. The singular silhouette of the distinctive historic letters, are blended into the logotype and a type family. Samaritaine Sans exists in 2 cuts: the first one features historical forms, inspired by Art Deco and Art nouveau letters, and is used for the wordmark. The second one has a more modern look, for daily use.

Art Deco style

Visual dentity by Ateliers Saint-Lazare, 2021 (art Direction: Reynald Philippe).

  • 2022
  • Bugatti × Interbrand

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  • 2022
  • Bugatti × Interbrand

I was commissioned by Interbrand to redesign Bugatti wordmark and monogram, and to develop an exclusive typographic system that reflects BUGATTI's brand promise.
The type family is composed of three styles that accurately meet the typographic needs of the brand:
BUGATTI Display, an all-caps typeface for headings;
BUGATTI Text, a 2 weights typeface for texts;
BUGATTI Mono, a fixed-pitch font for highlighting technical information.

Art direction: Interbrand
Licensing and font engineering: 205TF

  • 2017
  • Le Barn × be pôles

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  • 2017
  • Le Barn × be pôles

Cast iron is used on all signage and property objects, in a wide range of techniques: enamel plates, sign painting, silscreen, embroidery, etc.

  • 2017
  • Park MGM Las Vegas × be pôles

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  • 2017
  • Park MGM Las Vegas × be pôles

Park MGM is the new name of the famous Hotel Montecarlo, on the Las Vegas Strip (Nevada). It is owned by MGM Resorts. The agency be-poles (Paris / New York) commissioned me to design the exclusive typeface of the hotel, used for its interior and exterior signage, and all of its communication.
Rather than the excessive and often caricatured image of the hotels in the city, the visual identity of the Park MGM chooses elegance, with a very refined interior design. Likewise, the typography created for signage is inspired by the proportions of classic Roman capitals, with a more contemporary design. The signs were manufactured in Las Vegas by Yesco. The interior signs are extruded, with an inverted triangular cut, and backlit. The outdoor signs, on top of the building, are absolutely gigantic: letters are 5 meters high.
Photos ©Benoît Linero ©Patrick Chin ©Reynald Philippe ©Thomas HM

  • 2021
  • Samaritaine Serif × Ateliers Saint-Lazare

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  • 2021
  • Samaritaine Serif × Ateliers Saint-Lazare

Along with Samaritaine logotype, I was commissioned by Ateliers Saint-Lazare to develop a custom typeface for La Samaritaine brand identity. Samaritaine Serif is inspired by Latines and Elzévirs of late XIXth Century French typefoundries. With sharp triangular serifs, monocular g, flourished endings, some alternates and a very French Art Nouveau touch.

Visual dentity by Ateliers Saint-Lazare, 2021 (art Direction: Reynald Philippe).

  • 2017
  • America × be pôles

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  • 2017
  • America × be pôles

Launched by François Busnel and Éric Fottorino, this mook tells of America, its beauty, but also its faults and cracks. Each quarter, the greatest French and American writers are invited to become the memorialists of an extraordinary era. 4 issues for 4 years: the time of Donald Trump’s presidential term.
For the header, I designed a custom lettering inspired by American typefaces, something between Woody Allen and Ralph Lauren. Lowercase m is an obvious reference to Windsor, but the wordmark is sturdier.

  • 2011
  • Garaje Hangar 23

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  • 2011
  • Garaje Hangar 23

Hangar 23 is a theater in Rouen, in western France. Its programming offers a very broad spectrum, from theater to dance, and from circus to world music. To illustrate this variety, but also the context of the Hangar surrounded by the port and containers, I created a monospace version of Garaje 0703 Black, with many alternates, which color the message differently. Unpublished

  • 2016
  • Cuillier × be-pôles

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  • 2016
  • Cuillier × be-pôles

Wordmark for Cuillier, coffee shop in Paris. In collaboration with be-pôles Paris

  • 2008
  • Calendario Groupama

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  • 2008
  • Calendario Groupama

Custom lettering for the 2008 calendar of Groupama Assicurazioni (Roma, IT), in partnership with the French Academy in Rome – Villa Medici

  • 2013
  • Entrevues

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  • 2013
  • Entrevues

For the visual identity of the Film Festival Entrevues Belfort, I typographically tranposed the name of the event, inter-views, in a very literal way. This to evoke, of course, the cinematographic film.
Letters are cropped between multiple lines : I used the Open Source fonts League Gothic, by the League of Moveable Type, as a base for the all-caps custom typeface.

  • 2016
  • Tardy — Typeface

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  • 2016
  • Tardy — Typeface

Custom typeface for the Atelier d’architecture Tardy & associés, Besançon

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